Today, the 2x GRAMMY-nominated singer, songwriter, and subversive performance artist, Poppy, shares a music video for her song “Dying To Forget.” It was directed by Orie McGuiness, who also collaborated with Poppy on her videos for “Guardian,” “Bruised Sky,” and “Time Will Tell” from her latest album, Empty Hands, which debuted No.7 on the ARIA Albums chart.
https://sumerian.lnk.to/dyingtoforget
The “Dying To Forget” video opens to Poppy and her band set against a dark industrial backdrop; a narrow corridor is filled with spectators that thrash to the music as Poppy delivers some of her heaviest-hitting lines from Empty Hands. Real fans were brought in as extras for the production and their energy in the crowd is palpable. The video also features Isaac Hale of Knocked Loose and Stephen Harrison of House of Protection, who are both credited writers on the song.
The music video follows Poppy’s highly anticipated seventh studio album, Empty Hands, which draws from eclectic influences, with industrial elements, pop sensibilities, and moments that call back to Poppy’s surrealist roots with her signature uncanny voice. Pitchfork notably said of the project: “The versatile metalcore singer amplifies all her strengths on her seventh album—it’s heavier, savvier, and quirkier than ever.”
